
Vulgarity is the ugliest word in our language. And luxury lies not in richness and ornateness but in the absence of vulgarity. In December 2021, Leena Nair became the Global Chief Executive Officer.“A woman has the age she deserves.” “Nature gives you the face you have at 20 it is up to you to merit the face you have at 50.” “uxury must be comfortable, otherwise it is not luxury.” “My fortune is built on that old jersey that I’d put on because it was cold in Deauville.” “I never wanted to weigh more heavily on a man than a bird.” “What’s wonderful about her is she’s not a straightforward, easy woman to understand.” “Look at how ridiculous these women are, wearing clothes by a man who doesn’t know women, never had one, and dreams of being one!” (about Christian Dior's clothing)” “How could a brain function normally under all that?” (about ornate, heavy hats)” “Fashion is made to become unfashionable.” “Fashion is like a revolution-it only enters our lives after it has gone down in the streets.” “I love luxury. Virginie Viard became the new Creative Director and had worked with Lagerfeld at the fashion house for over 30 years. In February 2019, Lagerfeld died at age 85. The company announced in December of the same year that it would ban fur and exotic skins from its collections. In 2018, Chanel announced the relocation of its global headquarters to London. She operated in her position as the CEO until her termination in 2016. In 2003, the brand introduced Coco Mademoiselle and an “In-Between Wear,” targeting younger women. Chanel continued to expand in the United States, and by December 2002, the company had 25 stores in the US. Within a few months, a shoe/handbag boutique opened next door. In July 2002, a jewelry and watch outlet opened on Madison Avenue. Karl Lagerfeld designed a prêt-à-porter collection. In 2002, Chanel came up with the Chance perfume and Paraffection, and a subsidiary company initially originated in 1997 to support artisanal manufacturing that gathered together Ateliers d’Art. In 1923, Coco Chanel told Harper’s Bazaar magazine that the reason behind the success of her clothes was design “simplicity is the keynote of all true elegance.” The Post-Coco Era The popularity of the perfume prompted the brand to offer it for retail sale in 1922. 5 de Chanel was a gift to clients of the brand. His fragrances included perfume No.5, named after the number of samples Coco liked best. In 1921, Coco Chanel commissioned the perfumer Ernest Beaux to create a perfume for La Maison Chanel to complement the suit of clothes. The designs available in the shops included Flannel blazers, Straight-line skirts of linen, Sailor blouses, and Long sweaters made of jersey fabric, Skirt-and-jacket suits. She started selling them the hats she designed and made and earned an independent living.īy 1918, Coco had a big dress shop near Hotel Ritz in Paris. Coco had the chance to show these rich women with a sense of fashion her designs. The Balsan flat was also a salon for the French sporting elite. This is where the House of Chanel originated. In 1909, Coco opened a millinery shop at 160 Boulevard Malesherbes, the ground floor of the Parisian flat of the socialite and textile businessman Étienne Balsan, of whom she was the mistress. The father sent the boys to work on the farm as farm laborers, and the girls were sent to the convent of Aubazine, which ran an orphanage. She and her three sisters and two brothers did not attend school.

When Coco was 11, her mother passed away at 32. Her father was a street vendor who sold clothes and undergarments. Her mother, Eugénie Jeanne Deville, known as Jeanne, worked as a laundrywoman in the charity hospital run by the Sisters of Providence. She was born on 19 August 1883 in Saumur, France. She is known for being the founder of the famous brand Chanel.

Gabrielle Bonheur “Coco” Chanel was a French businesswoman and fashion designer.
